Our network: Sweden

Helping brands optimise their communication with the 50+ market

Senioragency Sweden was founded in 2002 by Toby Detter and Håkan Vitestam, who still remain the sole owners.

We prides ourself on our mix of strategic guidance and creative implementation – we are advertisers as well as advisors to our growing client list.

Among our clients are retailing companies, hotels, healthcare and pharmaceuticals companies, banks and insurance companies, security and housing companies

Senioragency Sweden provides four key services:

Advertising

Advertising that delivers. We develop the right USP, a good reason to believe, the perfect tone of voice and the most cost effective media plan to engage the senior target group. Companies who choose us as their advertising partner get the best return on investment by working with highly experienced specialists.

TV Infomercials

More than any other media channel, TV is outstanding at reaching the audience Seniors spend more time in front of the TV than any other age group. In addition they are prepared to test new products and offerings more than parents of young families. Longer and more informative TV commercials (infomercials) can be used very cost effectively to reach the older target groups and yield excellent result for our clients. Producing TV infomercials is one of our main offerings.

Seminars

We organise knowledge sharing through seminars that help understand audience segments, market trends, challenges, do's and don'ts, media, insights, etc.. But we are not trendwatchers and researchers, we are first and foremost an advertising agency, using research as a tool.

Strategic Consulting

Senior marketing is not just about showing seniors - our key mission is to prepare the right product and the perfect service for senior consumers. Being the one of the few specialists on seniors we can implement new initiatives and invent new concepts for our clients. We have more opportunities than any other advertising agency to build bridges between companies, organisations and the media.

Among our principal clients are; Hjärt-Lungfonden (Fundraising), SEB (Banking), Recip (Vitamins), Sanofi Pasteur MSD (Pharmaceutical), Seniorgården (Living), Seniofon (Telecom)

The Team

Hakan Vitestam
Creative Director
Senioragency Sweden
vitestam@senioragency.com

Håkan Vitestam has more than 20 years experience in advertising and marketing as Creative Director and Strategic Planner.

With a Bachelor of Arts from the University of Lund, he is well equipped to support companies develop communication strategies and has a particular knowledge and expertise in reaching 50+ consumers.

Håkan has won several advertising awards for well-known brands like IKEA, Telia (telecom) and Ving (tour operator), and developed successful brand and communication strategies for other companies in food and travel.

He is a former partner in agency Lowe Brindfors and was responsible for establishing their subsidiary office in Norway, and has also worked for Blanking and JWT.

The Team

Toby Detter
Strategic Director
Senioragency Sweden
detter@senioragency.com

Toby (Thorbjörn) Detter is one of Europe's top experts in Customer Management (CM) and strategic marketing.

His academic background is from Lund University, where he gained a Masters degree in Chemical Engineering, and from Uppsala University where he studied Marketing.

Toby has evolved his own methodologies and tools through the implementation of Customer Management and Brand strategies across more than 30 countries within the Shell Group of companies.

Over the last 20 years, Toby has gained a wide experience, including industrial and consumer operations as well as successfully implementing very large projects within budget and on time, delivering the promised benefits.