AGE RESEARCH based in paris with partners in all main countries, is the first qualitative research agency specialized in generational studies. Today, it is impossible to do a study about consumption without considering the generational conflicts, conjunction of an age branch and of the economical, social, cultural and political context in which these generations have lived.

This means we have to change the studies according to the target aimed at and according to the problems of letting them through the generational filters. This is the reason why Age Research has experimented consultants, adapted studies according to generations and a valid methodology that guarantees you an excellent generational study.

Age Research was founded in 2002, it is the first research agency specialised in GENERATIONAL STUDIES. Since 1990 our group has enlarged its expertise by making a joint venture with the Senior Marketing Club and by establishing numerous studies on the senior market.

Client References  

Age Research has a great knowledge on several markets :

Food sector : Yoplait, Café Grand-Mère.
Insurance : AGF, AXA, Groupama France Mutuelle, PFG, Zuritel.
Distribution : Conforama, FNAC, Le Printemps, Monoprix.
Fund Raising : ARC, SOS Villages d'Enfants, Fondation de l'Avenir, Fondation Abbé Pierre, Max Havelaar.
Health : GSK, Novartis, Sanofi - Synthelabo.
Transports : Avis, SNCF, RATP.