Senioragency's Expertise
| Some 'GOLDEN RULES' to communicate efficiently towards mature consumers and Baby Boomers |
| Our clients often ask us to give them a few “Golden Rules” to communicate efficiently to 50+ consumers. The aim of this text is to draw up a list of the recipes and rules that are effective with the over 50s. It is not a “science”, but, we hope those golden rules will be of some help! |
| Traps to avoid when communicating to mature consumers |
| As we have seen many times, marketing to mature consumers is still in its early stages. It is still prey to countless prejudices, and the vast majority of advertisers and agencies know next to nothing about the target group. As a result, while “The Old Continent” is in the midst of a so-called ‘grandpa boom’, the all too rare advertising campaigns aimed at seniors are generally inappropriate, if not appalling. |