Originally, the word ’senior’ referred to the most experienced soldiers in the Roman legions. Over time, the term evolved differently in different countries.

Baby-Boomers and seniors give booming funds ! 

Our network is certainly the most experimented international network in advising fund raisers. We work with a wide number of associations, and foundations. The reason is evident :  seniors are the principal donors everywhere in the world.

The agency proposes an innovative approach of branding and design 

AGE RESEARCH based in paris with partners in all main countries, is the first qualitative research agency specialized in generational studies. Today, it is impossible to do a study about consumption without considering the generational conflicts, conjunction of an age branch and of the economical, social, cultural and political context in which these generations have lived.

They are very dynamic consumers Affluence is, of course, no guarantee of consumption. Many advertisers still think that the over-50s keep all their money in bank accounts when it’s not under their mattresses.