Senioragency has had the opportunity to run hundreds of in-company seminars. Never have we presented seniors as a single group. On the contrary, we have systematically stressed the need to establish coherent segmentation criteria in relation to the company’s characteristics.

50+ concentrate in their hands the majority of disposable revenues.The myth of the little old lady of slender means who ekes out her widow’s pension is an enduring one.

Infomercial : the most adapted format for the 50+ 
It is not easy to communicate with the over 50s. They are demanding consumers, given to scepticism and not likely to be deceived by tricks.

Senioragency contributes throughout the year as a strategic adviser for the most important firms all over the world.