Baby-Boomers and seniors give booming funds ! 

Our network is certainly the most experimented international network in advising fund raisers. We work with a wide number of associations, and foundations. The reason is evident :  seniors are the principal donors everywhere in the world.

We have evaluated our clients image, communication campaigns in order to collect the maximum donations by adapting their requests according to our experience, market studies and focus groups...

A consultant intermediary with an envious reputation among other companies in this sector, Senioragency has helped several associations raise up their donations.

With strong market studies and a built reputation we are the 1st international experts in Fund Raising !

A few significant case studies :

Arc

Due to the success of its 2002 TV infomercial campaign,
we decided to shoot with 9 new French celebrities, all of them giving their intimate sentiments on the sickness, this gives to each infomercial a personal touch. All the actors refer to their personal experiences after the loss of a relative, the out come is emotional and persuasive! People usually see them in their proper context, and these infomercials demonstrate that every single person is touched by this disastrous sickness.

In 2002 : Senioragency created an emotional TV campaign for ARC (Cancer Research Association), recalling that the engagement is always the same : helping scientists research for a remedy. Remembering the outraging past of the association this was a true task to for fill for Senioragency. Ten famous French actors, participated voluntarily and testified sincerely in 9 different TV infomercials (35 seconds).

Results after our campaign :

> In 2002, for the first year after 6 years of decline, the amount increased by 8% and was over the objectives.
> The best spontaneous awarness increase in 2002 compared to the other associations (+ 16%).
> 32% of the people consider that this compaign has improved the image of the association.

(Sources : Louis Harris & UNOGEP, November 2002) 

Swedish Heart and Lung Foundation

After the French successful campaigns of l'Arc, Sweden decided to adapt the same strategy with their client: 'Swedish Heart and Lung Foundation' (Hjärt Lungfonden).

Through a focus group, the top 10 most respected artists and actors in Sweden were selected to support The Swedish Heart and Lung Foundation. The aim of the campaign will be to increase the number of donations in order to help the researchers. The main target group is the 65+, the most important and involved group to the Foundation.

Ten infomercials were produced and will be shown on the Swedish channel TV4 during May and June. In the Infomercial it is emphasised that 6 out of 10 Swedes are still dieing of heart or lung cancer. The actors recall that they support the Foundation and that a lot of money is needed to help the heart and lung research. 

Fondation Abbé Pierre

Fondation l'Abbé Pierre takes care of homeless people. To promote his cause, Senioragency used a French song (mentioning a man living in a cardboard house) to illustrate the homeless people living in cardboards. A mailing using a sample of a cardboard, was sent to the database. Thanks to the combination of the TV and mailing there was a great upsurge in donations.

Results after our campaign :

> + 15,5% increase of new donors
> + 16,65% of regular donors
> + 32% of occaisonal donors

SOS Villages d'Enfants 

SOS Villages d'Enfants is related to SOS Kinderdorf International, which represents the first worldwide Enfance Federation. This association helps orphans stay with their brothers and sisters. Annie Duperey, a famous French actress is the patron of the association. Two different infomercials (35 seconds) were shot, one took place in a house and the second is a testimony of an adult who grew up within the association.

Results after our campaign :

> In December 2002 (vs Dec. 2001), the amount increased by 6,5%.
> 50% of the French people remember seeing the infomercial.
> 68% were convinced that they should help the Association.

(Source : UNOGEP, Nov. 2002 & Taylor Nelson, Dec. 2002)

Max Havelaar

The international fair trade label communicated in order to increase its awareness among the French market. With a small budget, Senioragency conceived two films (100 diffusions) programmed on the 4 biggest TV channels. Two films were shot in Peru in a coffee plantation village. Due to the collected funds the children were filmed in their new school.