Our network: New Zealand

New Zealand’s first and best resourced communication agency dedicated to baby boomers and beyond.

Our mission is to share our understanding of boomers and seniors and develop competitive advantage for our clients and their brands.

We are a full service agency that is now recognised as a specialist in baby boomers and beyond

We provide:

• Strategy, generational marketing and campaign design
• Age research and strategic insights
• Campaign creative
• Age design – logo design, brochures, POS and web design
• Media strategy
• TV specialisation

Knowledge is King:

• We regularly undertake focus groups in the agency for our clients to gain strategic insights that help shape our strategy, key messages and campaign creative.
• We periodically undertake national quantitative studies (our Goldmine Survey) to update our knowledge of boomers and seniors as they enter new life stages and their needs and wants change.
• We have been tracking the convergence of two parallel trends – women as a power demographic and baby boomers. The results: insight into a marketing sweet spot – baby boomer women and the opportunity for brand growth.
  
• The Senioragency network provides us with the opportunity to tap into global trends, case studies and expertise that spans more than 12 years.

Among are clients are:

• Cancer Society New Zealand
• Eye Specialists
• Finewood Fine Furniture
• Oceania Group
• Outward Bound New Zealand
• Pneuma Health
• Signature Marketing Eyewear

The Team

Chris Schultz
Director
Senioragency
New Zealand
chris@senioragency.co.nz

Chris has more than 15 years brand marketing experience, and five years agency experience in sectors as diverse as wine, snack foods, pharmaceuticals and roofing products both in the UK and New Zealand.

His core strengths are strategy and brand growth.