Our network: France

Leading the market with specialist knowledge for 14 years

Senioragency was created in 1995, just as the first of the country’s baby boomers was nearing the milestone of their 50th birthday.

We were the first agency to recognise the demographic revolution that was about to happen as the baby boomers started to become seniors – a phenomenon which is still going on and which will influence the country for many years to come.

The creation of this first advertising agency to specialise in the 50+ target in France was a real challenge from the beginning because the whole advertising market then focused only on communication towards young adults.

But from the day we started, we began to meet experts in marketing and advertising and initiate them to our new way of thinking through conferences, breakfasts, forums and professional training.

We even organised a “Train des Seniors” which we took all over the country to spread the message that the 50+ market was important and growing.

Over the years we have worked with clients in many sectors, including:

Food and drink
Beauty and wellness
Senior health
Entertainment
Home furnishings
Automotive

Transport
Banking and Insurance
Human services
Tourism
Electronics
The media

Over the years we have worked with clients in many sectors, including:

Les Jeudis Seniors de la RATP an initiative in the transport sector
Audika a hearing aid that became market leader thanks to our campaign with actor Robert Hossein
PFG the number one for funeral insurance with Aviva Direct
Epitact a brand which enjoyed incredible growth and success
Phytalgic the number one for food supplements
Domitys market leader in France for senior residential services

Senioragency’s Packs:

Infomercial TV Pack: As the specialist in senior TV spots, we create informative and compelling ads with highly relevant scripts adapted to the audience which deliver a really easy to understand message.
Radio Pack: Our radio commercials deliver relevant and targeted messages to seniors. Their information rich scripts make them very successful with the audience.
Press Pack: Advertising in magazines and direct marketing mailings are two very efficient ways for targeting seniors. They are the “writing generation” and are very comfortable receiving their advertising in written form. Senioragency creates specialist press advertising and buys the space with our own media agency.
Web Pack: Today, the 50-64 year olds have the highest rate of computer equipment purchase, the highest rate of DSL connections and are the fastest growing sector for online purchasing. And the 65+ are not far away from them. Senioragency can help you build a powerful, easy to understand website, or help you drive traffic towards your website with adapted banners.

The Team

Jean-Paul Tréguer
President
Senioragency France
treguer@senioragency.com

Jean-Paul has spent all of his career in advertising agencies, including Kenyon & Eckardt, and Saatchi & Saatchi.

He founded his own agency MGTB in 1982 which became a partner of Ayer Worldwide in 1987. He was a member of the Ayer International board of directors based in New York.

He first became involved in marketing to seniors in 1989 and he created Senior Academy in 1992, the first European observatory of over 50+ consumers.

He is the author of the first two marketing books ever written in Europe on the subject: "Le Senior Marketing" (published in 1994 and a new version issued in February 2002) and "18 Golden Rules to Convince the Seniors" (1996). These books, written in French, have since been translated into Spanish and Dutch.

In May 1995 he launched Senioragency in Paris.

In 2002, Jean-Paul published two new books: a new version of "Le Senior Marketing" in French and "50+ Marketing" in English.

He is also the founder of an association called "The Senior Marketing Club" based in Paris, Brussels and Amsterdam with more than 250 members, and of the first internet site in Europe dedicated to seniors and to the companies interested in them: www.seniorplanet.fr

He is known as an international expert in Generational Marketing and is very often invited to speak at international conferences.

The Team

Benoît Goblot
General Manager
Senioragency France
goblot@senioragency.com

Benoît is a direct marketing expert. At Bayard Presse Group he refined and developed their database knowledge and at Publicis Direct he worked with a number of major brands including L’Oréal, Novotel and Club Med.

In 1996 he founded his own agency, offering alternative solutions to the more traditional forms of DM.

Working in a number of sectors and again with major brands including Peugeot, Citroën, Société Générale, Crédit Lyonnais and Groupama, he began to encounter the need for specific solutions for the senior market on a growing basis.

Eventually, this growing interest and specialism in the senior market led Benoît to join Senioragency and add a new dimension to the growing international network.