President of Senioragency Paris and Founder of Senioragency  

Born in 1955, Jean-Paul Tréguer has spent all of his career in advertising agencies (Kenyon & Eckardt, Saatchi & Saatchi). He founded his own agency MGTB in 1982 which became partner of Ayer worldwide in 1987. He was member of the Ayer International board of directors based in NY.

In May 1995 he launched Senioragency in Paris, France. He started involving himself in marketing to Seniors in November 1989 after a trip to USA. He created Senior Academy in 92, the first European observatory of over 50+ consumers, he is the author of the first two marketing books ever written in Europe on that target: "Le Senior Marketing" (published in 1994 and a new version issued in February 2002) and "18 Golden Rules to Convince the Seniors" (96). These books, written in French, are translated into Spanish and Dutch.

In April 2002, Jean-Paul has published 2 new books: a new version of "Le Senior Marketing" in French and "50+ Marketing" in English. He is also the founder of a large association called "The Senior Marketing Club" based in Paris, Brussels & Amsterdam (250 companies are members) and of the first Internet site in Europe dedicated to Seniors and to the companies interested by them: www.seniorplanet.fr. He is known as one of the international experts of Generational Marketing and is very often invited to give speeches to international seminars, congress and conferences. Since 1997, he has started setting up the first international agency network dedicated to 50+ consumers.

Phone : +33 1 53 06 62 77 / +33 6 08 21 03 98

Email : treguer@senioragency.com

Account director Senioragency Paris

Rodolphe MULLER was born in 1974. He was graduated with a Master in Marketing at La Sorbonne.

This young father of two sons was rapidly fascinated by Marketing to mature consumers, which he studied during his mater for a case study: "Marketing to mature consumers : from generational marketing to intergenerational marketing".

This interest for the senior marketing entailed Rodolphe to become account director, he participated actively in March 2000 in the launch of the first e-magazine www.seniorplanet.fr dedicated to the 45 years and more.

During more than 2 years, he advised many big companies such as Accor, AGF, Axa, Beiersdorf, CCF, Danone, Europ Assistance, Procter et Gamble, Médéric, Nouvelles-Frontières, L'Oréal Paris, Peugeot … to develop with success their own communication strategies for baby- boomers and seniors on internet.

In 2002, he participated also in the organization and marketing for 'the senior train ', first domestic demonstration in publicity events to seniors retired.

He joined Jean-Paul TREGUER in June 2002, as account Director to manage agency clients and to develop the agency in France. He has already supervised fifty infomercials TV and about twenty infomercials press and more than thirty infomercials web. Thanks to his expertise, he leads regularly with Jean-Paul Tréguer senior marketing's seminaries inside companies but also in universities.

Phone : +33 6 33 77 99 39

Email : muller@senioragency.com

Graduating ISC, and already found of direct marketing, Benoît Goblot integrates Bayard Presse group to developp know-how related to the databases: files plan of prospection, scoring first name,scoring geographical.

Then he joined Publicis Direct, at the moment of it's creation, and attempts to convert the customers of the group (Renault, L’Oréal, Novotel, EuropAssistance, Club Med) and of the customers except group (FranceTelecom International, Crédit Lyonnais, UAP, Centre Auto Sécurité) with the charms and the results of direct marketing.

In 1996, he fouded his own agency which he positioned like an alternative to the "traditional" solutions suggested on the market andallured many advertisers in varied sectors: car (Peugeot, Citroen,Mazda, Renault), bank (Caisse d’Epargne, Société Générale, Bred, Crédit Lyonnais), insurance (Groupama, SMABTP), pension funds (ISICA), BtoB (Pirelli,Crystal Decisions, Software AG, Nexitis Conseil, Alstom), direct mail order (Club des Créateurs de Beauté, Sofinco, Covefi).

Senior problems are regularly approached and naturally lead it to join Jean-Paul TREGUER to bring to the advertisers which included/understood the strategic interest of this target a real competence in Direct Marketing.

Phone : +33153066287 / +336 80425671

Email : goblot@senioragency.com