After working with Saga Holidays, the leading over 50s UK tour operator, since 1998, joining the Senioragency network was a natural evolution for Doner Cardwell Hawkins.
DCH/Senioragency has since worked with a range of clients in this sector.
- We have launched over 60s savings and bond products for the Coventry Building Society
- We have generated increased appointments from the 45+ market for Vision Express
- We have driven reservations from empty nesters and retirees for Warner Breaks
- We continue to produce hard-working DRTV campaigns for Saga Holidays and Saga Services.
- Recently we have acted as brand consultants to Diageo and Saga Group at a corporate level.
The UK marketing sector is starting to understand the potential of targeting the over-50s. Yet still very few know how to achieve this potential. This is where DCH/Senioragency can really help.
26-34 Emerald Street
London WC1N 3QA
| Andrew Hawkins |
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Managing Director Senioragency London Having graduated with a degree in Economics in 1980, Andrew then went on to the JL Kellogg Graduate School of Management at Northwestern University. Armed with an MBA he joined Ogilvy & Mather as an Account Executive in 1982. A year later he followed a breakaway from Ogilvy that took over the management of Publicis. The opportunity to be part of a small dynamic management team led him to the board of GGK London in 1988 to handle Swissair, IBM and later, The Electricity Association and United Distillers. Andrew was appointed Managing Director in 1990 and became Joint Chairman and Chief Executive in November 1993. He took on the role of Managing Director of the newly formed Doner Cardwell Hawkins in October 1995 and led the successful pitch that started the agency’s relationship with Saga. Phone : +44(0)20 7734 0511 Email : hawkins@senioragency.com |
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