"DON'T YOU DARE CALL ME GRANNY…"

… and don't call me past it, over the hill, one foot in the grave, a gerry, part of the white shoe brigade, a wrinkly, part of the blue rinse set, senile or almost anything with the preface "old" - old bag, old biddy, old cow, old timer or an old codger. … I own my own house, I've recently bought a Harley, I'm about to go on another cruise and I know the value of a good brand. One that treats me well."

Media coverage of babyboomers in Australia falls into 6 categories, and none of them positive:

1. Fame - the few celebrities that exist that are older
2. Special Commemorative Occasions - ANZACs and Diggers
3. Crimes against the older person
4. Retirement
5. Age discrimination and being edged out of the workforce or being forced to stay in it!
6. the economics of living on a pension

Senioragency Australia intends to change all that. Senioragency Australia Offers the complete campaigns service and consulting for the babyboomer and above.

- campaign analysis and strategic design
- collateral review
- snapshot research into the minds, trends and concerns of the babyboomer
- advertising
- design
- public relations, lobbying and marketing advice
- media planning and buying
- benchmarking and evaluation

Why seniors and baby boomers?

We all know that Australia's population is ageing - today's baby boomers are tomorrow's seniors - so ignore them today and you will lose them tomorrow. In the 19th century, Australians aged 65+ made up a mere 4% of the population. Today that figure is 12%. In thirty years the figure will be 21.3%. By 2051 those aged 65+ will represent a quarter of Australia's total population. And this experience is mirrored in Japan, Germany, New Zealand and Canada. But no one talks to them the way we know we should.

Senioragency Australia believes that there is more to becoming a baby boomer than being ignored. Senioragency Australia works with its clients to talk to baby boomers and seniors - the elders of our community. Putting worth first and realizing that it won't be long till we all are filling the ranks of those aged 65 and over. Current baby boomers and current seniors are affluent, intelligent, mature and wiser than any other agency gives them credit for. Talk to the experts about harnessing their knowledge, their strength and their spending power.

Chris Cormack Managing Director, Australia

 For more information: www.senioragencyaustralia.com.au

Level 11- 100 William Street
East Sydney NSW 2011
Fax: 00 61 2 9331 6149
Phone: 00 61 2 9331 6611