Specialists in Baby Boomers and Beyond

New Zealand joined the Senioragency network in December 2005 and was New Zealand first advertising agency dedicated to Baby Boomers and beyond.

Timing couldn’t have been better - New Zealand marketers were just beginning to recognise the power and the influence of this demographic. In just a short time, Senioragency New Zealand (SANZ) has been recognised as experts in their field - reinforced by an ever expanding and varied client base.

What we Do

We are a full service advertising agency focused on developing competitive advantage for our clients and their brands. In many cases we create a competitive point of difference and extract incremental brand growth from a power demographic that is often ignored by many marketers.

Our services include:

Strategy, generational marketing and campaign design
Age research and strategic insights
Campaign creative
Age design – brochures, POS and website
Media strategy
Infobrand ads and TV specialisation
Public relations

Knowledge is King…

We have our own consumer panel and regularly undertake focus groups to gain strategic insights into brands and Baby Boomer buying behaviour.

We undertake an annual national quantitative study (‘Goldmine Survey’) to arm our clients with superior consumer knowledge and advice on Baby Boomers, as they enter new life stages and their needs and wants change.

The Senioragency network provides us with the opportunity to tap into global trends, case studies and an expertise that spans over 10 years. 

361 New North Road, Kingsland, Auckland
P.O Box 52 206,1003 Kingsland, Auckland
Phone: 09 309 4080