Specialist since 1997
Senioragency Brussels was founded in April 1997. It was the first agency of the network to be established out of France and is still the only agency dedicated to Senior Marketing in Belgium. From the very beginning the Brussels office developed its own research network to make sure that our views are in line with the local market situation.
In spite of its small size and therefore limited budgets, the Belgian market rapidly embraced the concept showing a great strategic planning ability. Senioragency Brussels has developed a team of experts around its first "pioneer" clients on commercial as well as creative and media level. The agency also established partnerships with other key players on the "senior" market: media, research offices, trend watchers, photographers…
After three years, the income and stability was sufficient to ensure the agency's independence and ability to develop new projects. Today, the agency can clearly position itself as the expert, not only in classic Senior Marketing, but also in Generational Marketing, an effective concept to optimise advertising investments to all targets.
In January 2002, Senioragency Brussels started a partnership with the leading experts in the segments Junior (0 - 25) and Major (25 - 50) to launch Nextage, the first Generational Marketing agency in Europe. Nextage has two complementary offices: one in Brussels and one in Paris. You can find more information on www.nextage.be.
From strategic consultancy to advertising execution
Senioragency Brussels is a communication agency that provides consultancy, not a consultancy agency that provides advertising execution. The nuance is important because, even though the agency has important know-how at its disposal, we believe that the implementation is much more profitable and more interesting as a learning experience for the advertiser.
This is why the agency added services of several creatives, competent in advertising as well as direct marketing. This enables us to help our clients test their brands, their strategies and, above all, the target's potential. Remember that Senioragency is familiar with working in partnership with the " mass marketing " agencies of its clients.
From strategic input to advertising campaigns
Senioragency Brussels is a marketing and communication advice agency that provides strategic input. Not the reverse. This because at then end of the day only actual presence on market counts. Figures, research, benchmarking, campaign tracking, insights… have been gathered and made available to our clients in order to help them develop the best products, the most adapted campaigns.
Our philosophy finds its roots in common sense, hence in success-building. We therefore propose in Brussels full service, thanks to not only know-how expertise but also, to well trained creative teams and planners. Advertising and direct marketing are at the heart of our daily mission.
For information, Senioragency, through it's specificity is used to work in partnership with leading "image" agencies.
The most complete knowledge tools
In addition to the international seminars (adapted to the Belgian market), Senioragency Brussels proposes a set of local tools for training and assistance in decision-making :
- Introduction to Generational Marketing
- ID cards of the generations in Belgium
- Understanding of the "Papy-Boom" and the New Seniors
- Strategic influence of the grandparents
- Internet and seniors (quantified reports & key facts)
- Their favourite media (with focus on TV)
- Direct Marketing adapted to seniors
- Seniors, a privileged target for Fund-Raisers
- Strategies for the bank & insurance companies
- Sleeping Beauties : Why & how to revitalise Old Brands
- Seniors & health (including cosmetics)
- Seniors & food (including beverage)
- Seniors & leisure (with focus on tourism)
- Seniors & mobility- Seniors & distribution (focus on food chains)
A place for the exchange of ideas and initiatives
Being the first and only agency dedicated to the 50+ audience, we consider that our role involves the "evangelizing" of the market. This mission statement translates into numerous conferences, courses, training sessions, PR… Check out "what the press says". Senioragency also participates in the development of non profit projects such as the Senior Marketing Club and Moving Targets, initiatives aimed at promoting new marketing thinking.
The agency also contributes as much as possible to encourage new media initiatives, such as the 50+ Guide, Cyber Tea-Rooms, the Golden Box, Seniorplanet... Last but not least, the agency helps pioneering advertisers to meet each other and work together on seniors matters. For example, Senioragency has helped Fortis, Skynet and Kinepolis on an active discovery of the Internet. That co-branded programme has been a great success for two years.
Leading brands as clients
Since its launch in 1997, Senioragency worked for many top-tier players in marketing, assuring legitimacy and expertise. Among these advertisers:
Avis, Coca-Cola, Fortis, AXA, CIBA Vision, La Poste, Robeco, Boots, Danone, Belgacom-Skynet, Touring, Delta Lloyd, Unilever, Mars, SCA (TENA for men)…
Also, thanks to our proximity with several European headquarters, Senioragency Brussels plays a central coordination role within the network and works pan-European on daily basis.
Square de l’Aviation 7A Luchtvaartsquare
1070 Bruxelles
Fax: +32 2 790 88 39
Phone: + 32 2 790 88 30
| Jean-Marc Segati |
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President of Senioragency Brussels Born in 1965, growing up in Belgium, Jean-Marc Segati started his career in advertising at Saatchi & Saatchi in 1987. After two years working on IBM, Toyota, Beiersdorf, Nabisco and British Airways, he moved to Messages-BDDP Paris, a leading direct marketing agency. He became involved with BMW, Hertz Europe, Vichy and other local clients, before coming back to Brussels this time with Grey. His key roles within Grey ranged from pan-European coordination of British Petroleum and British American Tobacco and local management of key clients such as Delhaize, Le Lion, to the setting up of several new skills within the group (sales promotion, internet, retail marketing...). He was promoted in six years from Account Supervisor to Client Service Director and then to Associate Director. Jean-Marc "jumped" into Senior Marketing in early 1997, when Senioragency Brussels was about to launch. He is now totally in charge of both Senioragency Brussels and Senioragency Paris. He also participated in the setting up of Senioragency International, which is the first Generational advertising worldwide network. Phone : +32 477 37 73 64 Email : segati@senioragency.com |
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