This book ( in english) demonstrates the huge economical potential of mature consumers and delivers do's and dont's in marketing and communication with this target group.

Silver surfers are THE phenomena on the Web! They grow faster than any other segment they surf longer, they are the first e mail addicts for personal purpose. The vast majority of brands ignore them, this book is there to "re-establish the truth"!

Mettez une star dans votre moteur (La Factory Publishers) This book demonstrates the power and efficiency of "CELEBRITY MARKETING" and gives plenty of very useful advise.