Contact details
Senioragency AustraliaLevel 11 Westfield Towers
100 William Street
East Sydney
NSW 2011
Fax: +61 2 9331 6149
Tel: +61 2 9331 6611
Web: www.senioragencyaustralia.com.au
The team
Our network: Australia
Are you reaching Australia’s fastest growing consumer segment? We are.
The over 50s are Australia’s fastest growing consumer segment, controlling the largest portion of Australia’s wealth. In fact the discretionary spending power of Australians aged 45+ is predicted to be $218 billion in 2009, 31% more than adults under 45.
Senioragency is the only Australian agency dedicated to developing communications strategies for this target. We are the ultimate one-stop-shop reaching baby boomers and beyond – a full service, fully integrated communications agency where, within one agency we offer the following services targeting the nine million Australians who are now 40+:
- strategic marketing and brand positioning
- design and creative
- production and print buying
- media planning and buying
- PR and events
- web design and electronic marketing expertise
- research and analysis
Our plan is to make our clients’ lives simpler with a target market they may not know. We don’t offer ‘out of the box’ creative or media solutions, we work with you to determine your business and marketing objectives and then recommend an appropriate strategic solution – investigating an entire spectrum of creative ideas and media channels to determine which is best suited to achieving your KPI’s.
Why pick us?
- We understand the rules
Senioragency Australia was established in 2004 by Managing Director Chris Cormack who has more than 20 years of marketing experience in Australia, the UK and the Asia-Pacific. We continually work on a wide variety of campaigns – advertising, marketing, public relations, branding, and everything in between – for clients in every industry from retail to healthcare, financial to hospitality, and government to funerals! - We play fair
Some agencies believe that a campaign is complete as soon as the media schedule is booked or the ink is dry on the collateral. That’s not the way we work. We’ll be with you every step of the way from the initial idea and strategy, right through to the evaluation and results reporting. - We value teamwork
All our clients have access to the entire team from our Managing Director right down to our junior graphic designers. We operate this way so that they benefit from the varied specialties that each individual brings to the table. While day-to-day contact will primarily be with an account director, behind-the-scenes they have a united team who supports them via regularly scheduled “Fruit Salad” brainstorming activities, a rigorous proof checking system, and the benefit of their particular experience. - We meet commitments
We are by no means a 9 to 5, Monday to Friday agency. Senioragency works with clients who are based in different time zones (interstate and overseas), and with others who conduct the majority of their activities and events outside business hours. All our staff are flexible and willing to work when and where best suits each client. We are very familiar with working to strict deadlines and thrive under pressure. - We enjoy what we do
There’s nothing worse than having a conversation with someone who you know would rather be somewhere else. The good news is, clients never feel like that when they work with us. Senioragency’s staff are exactly where they want to be. We have a low staff turnover and high employee morale, so clients know that the person they spoke with last week will be the same person they speak with this week, next month and beyond. - You can trust us
There’s a very good reason why many of our clients have been working with us for years – they know that they can trust us. While we never make false promises, we will do our utmost to exceed expectations. We recognise that working on a one-shot campaign is not the way to truly understand a client’s business, objectives and strategies, and we aspire to be an extension of their own marketing teams.
Our clients
Senioragency Australia has a widely experienced team who have expertise in working across many different sectors – from Australia Post to health care professionals – such as Nestlé Nutrition and financial services provider AMP. Below are just some of our current and past clients:
- Achieve Global Training
- AMP
- Angus & Robertson
- Asthma Foundation
- Australia Post
- Aveo Retirement
- Benevolent Society
- Bequest Marketing for a multi-charity group – Include a Charity
- Blackmores
- Brita Water
- Cancer Council
- City of Ryde
- Community First Credit Union
- Deacons
- Distinctive Holiday Homes
- Foxtel
- Hearing Life
- Health Pride
- InvoCare Funeral Services
- Katies
- Local Government and Shires Associations
- Millers
- National Seniors Australia
- Nestlé Nutrition
- NSW Board of Vocational Education and Training
- NSW Local Government and Shires Association
- NSW Police Service
- NSW Transport
- Sir David Martin Foundation
- Steel Can Recycling Council
- Sydney Water
The Team
Chris Cormack
Group Managing Director
Senioragency Australia
cormack@senioragencyaustralia.com.au
Chris Cormack is one of Australia’s leading generational media analysts, public and corporate speakers. As Group Managing Director of Senioragency Australia, Chris has 20 years’ marketing experience in three continents and has been quoted in every major Australian newspaper.
Founding the Australian division of Senioragency, Australia’s only full service communications agency targeting the over 50 market, Chris has worked with clients including Australia Post, Angus & Robertson and, more recently, Foxtel.
Chris has extensive experience in the creation of strategic advertising and collateral material for all generations. Over the years Chris has managed a diversity of media and other communication tools on behalf of clients.
Chris is not only a pioneer for marketing to Baby Boomers. Accepting two Fundraising Institute of Australia (FIA) awards in February 2008 for the bequest marketing campaign Include a Charity, Chris has paved the way for consortium marketing between Australian charities and the not-for-profit sector. The campaign won both the Award for Excellence in Bequest Fundraising and the major award, Most Outstanding Fundraising Project.
He has spoken at many conferences, including: The Australian Retail Forum National Pharmacy Guild Conference
IQPC Marketing to Baby Boomers and Seniors Conference National Ophthalmology Conference.
Chris has a monthly column in Retail Pharmacy Magazine and has appeared on the Today Show as a contributing speaker on ageing populations.
The Team
Siobhan Keaton
Deputy Managing Director
Senioragency Australia
keaton@senioragencyaustralia.com.au
Siobhan is a specialist in media and communications. She directed the ClearView brand – a financial services company – from company launch in 2002 until 2006. This was owned by NRMA and bought by MBF.
She was pivotal in evolving ClearView’s communications from the awareness focused, award winning ‘Sprouts’ campaign to the successfully repositioned sales focused, ‘Don’t just make do. Talk to ClearView’ campaign.
After ClearView, Siobhan went on to be Head of Brand, Customer & Marketing for ‘Project Purple’ – an MBF Australia initiative – whereby she was instrumental in writing a business case for a new concept in health & wealth solutions.
Having worked both agency and client side Siobhan has a wealth of knowledge about the challenges and opportunities that the business and marketing/advertising worlds face in this era of return on investment scrutiny.
She has developed award winning strategies and high performance campaigns for blue chip brands in Australia and the UK including Perpetual, AMP Banking, Westfield, ING, Tetley Tea and Fiat to name just a few.
The Team
Lisa Kinahan
Account Director
Senioragency Australia
kinahan@senioragencyaustralia.com.au
Lisa has 17 years experience in the communications industry for not-for-profit, private and public sector. With an MBA from Kingston University, Diploma in Business Studies, Lisa has excellent strategic development and project management as well as written and verbal communication skills.
Recent projects include: Include a Charity (Australia) – Launch and management of media awareness campaign for a consortium of charities: Red Cross, Mission Australia, Heart Foundation and The Cancer Council Australia. The Steel Can Recycling Council (Australia) – management and strategic development of the organisation.
Having begun her career in Event Management, Lisa is highly organised and goal focussed with an utmost respect for client deadlines.
The Team
Rowena Fairclough
Account Director
Senioragency Australia
fairclough@senioragencyaustralia.com.au
Rowena has eight years experience working in communication and public relations, with a background in media analysis. She has developed and produced reports for Telstra and three of Australia’s “Big Four” banks evaluating the tone, content and direction of each organisation’s media coverage against stated objectives and competitor exposure.
Rowena currently directs an ongoing public relations campaign for funeral services company InvoCare, which owns 12 cemeteries and crematoria, White Lady Funerals, Simplicity Funerals and other key brands. Campaign management for InvoCare, which has been undertaken by Senioragency since 2004, includes an extensive program of media relations for branches and locations around Australia, as well as event management, copywriting and crisis management.
She also manages campaigns and projects for hearing aid client HearingLife, with major projects in 2008 including a national hearing health survey, GP newsletter and GP referral campaign.
Other recent projects include the launch of Aegon’s Mumscover insurance product via media relations and an online campaign, in order to direct Australian mums to visit a website developed by Senioragency for Aegon. More than 4500 mums submitted their contact details during the initial four month campaign.
Rowena also writes for Local Agenda, the official magazine of the Local Government and Shires Association, and has recently interviewed Nathan Rees, Frank Sartor, and Sharan Burrow, ACTU President.