| Senioragency International has a new President CEO | April 18, 2007 |
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When Jean-Paul Tréguer established Senioragency in Paris, in 1995, he didn't expect that 12 years later the brand would be segment leader in tencountries around the world (such as France, UK, Germany, Spain, Belgium,Sweden, Australia, New Zealand ... see the details on www.senioragency.com). The agency - now network - tracked the age wave as first expert in 50+marketing, evolving from a local targeted advertising specialist to a globaladvisor in marketing and communication, with "gurus" in each participating country. |
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| New : Happy-Boomer TV+Web all-in-one pack | October 4, 2006 |
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Yes, happy-boomers are found of new technologies and easily adopted the internet. Today they are as equiped or even more compared to younger generations. Avid of news, they quickly understood the duality between TV and the Internet. |
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