When Jean-Paul Tréguer established Senioragency in Paris, in 1995, he didn't expect that 12 years later the brand would be segment leader in tencountries around the world (such as France, UK, Germany, Spain, Belgium,Sweden, Australia, New Zealand ... see the details on www.senioragency.com). The agency - now network - tracked the age wave as first expert in 50+marketing, evolving from a local targeted advertising specialist to a globaladvisor in marketing and communication, with "gurus" in each participating country. More than a hunderd companies have been advised so far and while
the market is finally moving into strategic programmes for mature audiences
more are expected to join in faster. To reflect this excellent perspective
and face new business growth challenges, Jean-Paul has appointed Jean-Marc
Segati (42) International President (CEO). Already General Manager of
Senioragency Belgium and one of the founding partners of the group,
Jean-Marc will have as key mission to further expand the know-how and
services for a truly coordinated international solution. The focus will more
than ever be set on brand building in ageing societies.

Jean-Paul Tréguer, himself busy on new projects for the group, will remain
an active team member as chairman of the board.