On october 3th , french newspaper "Les echos" titles : "Major sales dropdown during Paris world cars meeting".
The highest dropdowns from september 2005 to september 2006 are the figures of Peugeot's 1007 ( -60,5%) and Renault Modus (-58,6%). Needless to seek the causes of these dropdowns anywhere else but in their communication.
In both case, marketing agencies used rocking concepts and most of all made fools of seniors.
As a result, industries are underproducing and their stocks are seriously questionned.

But in this world of one-eyed, blinds are on top. On late september, during a conference over Seniors and cars, the first participant highlighted the senior target : by it's important volume of potential buyers for the next 3 years ( 3 billions on a market of 6 billions in 3 years), very short delay between buy-intention and real buy ( 3 months )
over-representation in every segment, especially on top-range ones ( 80% on H segment) etc... the second participant, a media director for a french cars manufacturing company told that he disliked the "senior" term and added that the future of his brand still lies on 25-35 yrs so every effort will be targeting them.

During this time, asian manufacturers go beyond the french and adopt Seth GODIN's words : "What matters is not the client needs anymore, it is what he want" . And the client is majorly a 50+ Boomer.