The French start-up company Bazile Telecom offers “Bazile” to seniors, a real mobile phone with which you can make and receive calls at the push of a button. When the button is pushed, you are put in contact with an operator who is available 24/7. The operator will then make a connection with the person you want to call within seconds. You can save as many phone numbers in your phonebook as desired.
Moreover, if the button is held down for 5 seconds, Bazile will automatically call the emergency services.
This is a simple and intelligent solution, which facilitates independence whilst providing the user with peace of mind.
Senioragency ran a direct marketing campaign for Bazile Telecom, including some very informative press advertisements with reply coupons in senior magazines. This operation allowed Bazile to acquire many more contacts and significantly improve their sales in recent months.
Bazile won an award at the 2009 “Trophées du Grand Âge” Ceremony (which rewards initiatives, services and innovations that improve the everyday life of the senior population) in the category “Technologies and Telecommunications”.
More information :
www.bazile.fr
www.senioragency.fr
