

Who ? We are the 1st and only international marketing and advertising network dedicated to Baby Boomers and Seniors. Launched in 1995, we have a unique expertise in the field. We have worked with hundreds of companies to target 50+ consumers efficiently. We are the pioneers of 50+ Marketing all over the world.
Why ?Because traditional advertising agencies are not interested by this target group, their know-how is focused on teenagers and families with young children. More and more brands are looking for experts to help them understand the behaviours, the needs and the culture of mature consumers. Generational marketing is the best answer to build efficient marketing plans for 50+.
What ?Senioragency creates total marketing programs. We are a full service advertising agency with unique expertise in infomercials and we also deliver training, strategic consulting and senior design. Our clients come from all categories, from food to FMCG, to services and fundraising.
Where ?Our network grows fast, we are based in the majority of European countries as well as New-Zealand and Australia. And we are always on the look-out for entrepreneurs willing to join us to build Senioragency expertise in markets where companies need real generational marketing experts.
» Senioragency International has a new ...
» New : Happy-Boomer TV+Web all-in-one ...
» Manufacturers targeting youth...disap...
» Television channels dedicated to 50+
» Traps to avoid if you want to seduce ...
» Traps to avoid when communicating to ...
» Some 'GOLDEN RULES' to communicate ef...
» Mature consumers have the means to 's...
» Baby Boomers and seniors : It's where...
» Senioragency's 50+ segmentation
» What the word 'SENIOR' means in marke...
» Senior Research using our partner com...
» Senior Design or 'Transgenerational D...
» Fund Raising : the core target is Bab...
» Strategic Consulting




